The 13th Digital Future Report includes findings that explore the views and behavior of users, and compare Internet users to non-users. The survey is organized into five general subject areas:
Internet Users And Non-Users: Who Is Online? Who Is Not? What Are Users Doing Online?
Media Use And Trust
Consumer Behavior
Communication Patterns
Social Effects
The 2015 Digital Future Report includes a broad sampling of more than 100 major issues from this year’s
survey.
The objective of our thirteenth report is the same as the first: to explore actions and opinions related to the
use – or non-use – of online technology, as well as to chronicle the emergence of changes as they occur.
The ongoing evolution in digital technology and how Americans adapt to these developments are a primary
focus of our research. Through our 13 studies, we have found that online behavior changes constantly, and
the views and behavior of both users and non-users adjust as technology emerges, and then thrives, fades
away, or morphs in new directions. This report, the 12 studies that preceded it, and those that will follow,
represent our commitment to chronicle this fascinating relationship between technology and behavior.
This work is part of the World Internet Project, which is organized and coordinated by the Center for the
Digital Future in the USC Annenberg School for Communication and Journalism. Included in the World
Internet Project are the Center’s work and partner studies in countries in North America, Europe, South
America, Asia, the Middle East, Australasia, and Africa.
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